Bluemint is committed to protecting and respecting any personal information you share with us. This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.
What information do we collect?
We only collect information that is necessary, relevant and adequate for the purpose you are providing it for.
Personal data you share with us
We may ask for personal data when you order from us; this includes when you order from the Website or over the phone or when you sign up to our mailing list.
The information we collect includes but is not limited to:
Name (including title);
Payment card details;
Date of birth;
Personal data we recieve from other sources
We sometimes obtain information about you or your purchases from other third parties, including our Concession partners on the purchases you make with them in our stores. These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party, to make sure that you are happy with them.
Personal data we collect about you
We will collect your information when you use Bluemint’s website or visit our stores. Some of this data does not identify you personally but provides us with information about how you use our services and engage with us in order to improve our services and make them more useful to you.
The information we collect includes but is not limited to:
The date and time you used our services;
The pages you visited on our website and how long you visited us for;
The products you viewed or added to your basket;
Your IP address;
Your location (where you have permitted access to this);
The internet browser and devices you are using;
Voice recordings of calls you make to our customer service centre;
Our “Live chat” record;
Any information within correspondence you send to us;
Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directories).
How do we use this information?
Bluemint will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else who might.
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information to contact you from time to time through electronic channels such as email about promotions, events, products, services or information which we think may be of interest to you.
You can withdraw your consent at any time by emailing [email protected] or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.
We may use and process your personal information where this is necessary to perform a contract such as to fulfil and complete your orders and purchases.
We may process your personal information to comply with any legal and/or regulatory requirements.
We may need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
In order to support sales and/or queries, we may use your information:
To respond to correspondence you send to us and fulfil the requests you make to us (for example: helping with sizing information.)
Processing necessary for us to respond to understanding customers’ needs
To develop and improve our relationship with you, we may use your information:
To analyse, evaluate and improve our products and services, including use of our website, applications, customer service centre, and stores, in order to improve your customer experience (where possible we will use data amalgamated from many people so that it doesn’t identify you personally);
How do we share this information?
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf:
Service providers who help us to operate our Website and App, fulfil your orders and deliver our products to you, including:
Credit reference agencies;
Direct marketing communications agencies and consultants;
Market research and market analytics service providers;
Legal and other professional advisors.
Certain regulatory bodies, government and enforcement agencies, where required.
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
How can you manage the information we hold about you?
You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).
You have the right to:
Ask for a copy of the information that we hold about you;
Correct and update your information;
Withdraw your consent (where we rely on it);
Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to use and process that information;
Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase.