TERMS & CONDITIONS
Loyalty Card Membership Information Text
BLUEMINT LOYALTY CARD INFORMATION TEXT
Bluemint Mağazacılık Anonim Şirketi (“Bluemint”) values the protection of your personal data and therefore expects you to show the same sensitivity. For this reason, it is very important for us that you read this text, which details which of your personal data we use and for what purpose, and demonstrate that you clearly understand Bluemint's responsibilities as the "Data Controller" responsible for the administrative and technical security of this data.
Why am I reading this text?
Article 10 of the Law No. 6698 on the Protection of Personal Data (“KVKK”), which entered into force on April 7, 2016, obliges the “Data Controller” to inform the individuals whose personal data is processed (used) (referred to as the data subject in the KVKK) about this data. As the Data Controller, we are obliged to prove that you have been informed about the personal data we will process about you.
What personal data of yours is used and how is it obtained?
At Bluemint, we obtain your personal data, as defined in this privacy policy, through digital means (referred to as "automatic" methods in the KVKK - Turkish Personal Data Protection Law) via your membership registration and loyalty card usage on our website. The types of personal data we obtain and the legal basis for obtaining them are explained below:
| Data Category | Your Personal Data Processed | Legal Basis for Obtaining |
|---|---|---|
| Customer Transaction Number | Your membership profile and member number will contain information regarding your order details, selected shipping method, product delivery date, purchased product information (color, size, quantity, product segment, season of manufacture), purchase date, amount, and information about payments made by you and your payment methods. | The information you provide is obtained through your confirmation of your loyalty card membership and during the continuation of your loyalty card membership, based on your explicit consent, as a legal requirement. |
| Marketing Data | Your loyalty card membership profile includes analyses of your purchases and website usage, coupon and campaign uses, analyses of loyalty card benefits, segment information, profiling information derived from customer transaction data analysis, favorite product information, information on preferred product habits, and information obtained from campaign work. | Your explicit consent is obtained on a legal basis. |
| Legal Transaction Data | Recording that you have given your explicit consent. | The information you provide is obtained because it is necessary for us to fulfill our legal obligations by allowing you to personalize your membership profile. |
For what purpose and on what legal grounds is your personal data used?
The table below details the purposes for which Bluemint processes personal data within the scope of its activities fulfilling its obligation to inform. Each personal data processing purpose is matched with the categories of personal data used within that purpose and the relevant legal basis.
| Purpose of Personal Data Processing | Relevant Personal Data Category | Legal Basis for Processing |
|---|---|---|
| In order to create personalized campaigns and promotions for you by analyzing the transactions within the scope of your membership, to differentiate our members based on the information obtained, and to generate statistics regarding our website processes, | Customer Transactions, Marketing | Your explicit consent is obtained on a legal basis. |
| For the purpose of maintaining records of your explicit consent and/or refusal regarding your membership account, | Identity, Legal Transaction | The processing is justified on the grounds that it is necessary for the fulfillment of our legal obligations. |
Are your personal data being transferred to others?
Yes, in summary, we may sometimes need to transfer your personal data to our business partners, official institutions, auditors, lawyers, and financial advisors. However, we only do so for specific purposes and with your knowledge. Therefore, your personal data:
• We use our contracted suppliers and service providers to offer our services through our website, improve the quality of our services, customize and develop them for you, conduct marketing activities, provide technical infrastructure, and carry out support and controls.
• To fulfill our existing legal obligations, upon request from authorized institutions and organizations; to regulatory and supervisory bodies and public institutions or organizations explicitly authorized by law to request personal data,
• Legal matters are communicated to the relevant individuals and consultants with whom we collaborate for the purpose of monitoring legal processes.
What rights does the KVKK (Turkish Personal Data Protection Law) grant you?
The KVKK (Turkish Personal Data Protection Law) grants you the following rights to enable you to control your personal data:
(a) To find out whether your personal data is being processed;
(b) Requesting information on processing, if applicable;
(c) To ascertain the purpose of processing and whether the data are being used for that purpose;
(d) To know the third parties to whom your personal data is transferred, if any, domestically or internationally;
(e) Requesting the correction of your personal data if it has been processed incompletely or inaccurately;
(f) Requesting the deletion or destruction of your personal data.
You can find all of these rights and their details in Article 11 of the KVKK (Law on Protection of Personal Data).
How can you exercise your rights?
If you submit your requests regarding the rights listed above to Bluemint in writing, Bluemint will process your request free of charge within a maximum of 30 (thirty) days. However, if the process requires additional costs, Bluemint will charge the fee specified in the tariff determined by the Personal Data Protection Board.
To exercise these rights, please submit your request in accordance with Article 13 of the KVKK (Personal Data Protection Law). You can apply in writing by filling out the Application Form and sending it to Bluemint's address: “Bomonti, Silahşör Cd. No:38 Ground Floor, Şişli/Istanbul”; including your name, surname and signature; your Turkish Republic identity number if you are a Turkish Republic citizen; your nationality, passport number or identity number if you are not a Turkish Republic citizen; your residential or business address for notification purposes; your email address and telephone number for notification purposes; and the subject of your request; along with any necessary information and documents to verify your identity, or you can contact us. You can contact us via [email protected] .